Still
We developed the brand concept, visual identity, and packaging system, exploring how minimalist design and sustainable materials could shape a more mindful beauty brand.
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Overview
Still is a conceptual makeup brand built around the philosophy of “Nothing Extra.” The project explores how cosmetic packaging can be simplified to reduce environmental impact while maintaining elegance and clarity.
The packaging system is designed using a range of low-impact materials such as molded fiber, recycled paper tubes, bamboo elements, and reusable fabric pouches. These materials replace conventional plastic components while providing a tactile, natural aesthetic that reflects the brand’s calm and conscious identity.
Minimal graphics, soft neutral tones, and embossed typography reinforce the idea of quiet luxury and responsible consumption.
Highlight
Featured on Behance
Featured on Pentawards
Challenge
The challenge was to design a beauty packaging system that reduces environmental impact without compromising the premium aesthetic expected in the cosmetics industry.
Solution
We developed a minimalist packaging concept using recyclable and low-impact materials paired with restrained visual design. Embossed typography, soft neutral palettes, and tactile surfaces create a calm, refined identity that communicates sustainability through both material choices and visual language.
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