Kilo Coffee
We collaborated with the founders to shape the brand positioning and visual direction, creating a minimalist identity system that balances clarity with a warm, playful character.
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Overview
Kilo Coffee is an independent coffee shop based in Dallas, US, created as a thoughtfully designed space combining minimalist aesthetics with a warm, welcoming atmosphere.
Working closely with the founders, we developed the brand positioning and visual identity, focusing on a restrained yet expressive design language that feels both refined and approachable.
As part of the identity system, we created a series of playful stickers and graphic elements inspired by the personality of the café’s owner. These illustrations and quotes became a distinctive part of the brand experience, appearing across packaging, in-store materials, and small design details throughout the space.
Highlight
Challenge
Kilo Coffee was envisioned as a carefully designed neighborhood café in Dallas that combines minimalist aesthetics with a warm, welcoming atmosphere. The challenge was to create a brand identity that felt refined and contemporary while still capturing the personal, human character of the café and its founder.
Solution
We developed a minimalist identity system that balances clarity with playful graphic elements. Alongside the core visual identity, we created a series of stickers and quotes inspired by the personality of the café’s owner. These small expressive details became an integral part of the brand experience, appearing across packaging, in-store materials, and various touchpoints throughout the café.
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